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Marketing Your Advertiser and Sponsor

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Submitted by samba on 19 April 2021

How to Market Your Advertisers and Sponsors Using BBS Radio TV Tools

How to Market Your Advertisers and Sponsors

At BBS Radio there are many effective ways to market your advertisers and sponsors using the tools provided to you at BBS Radio, all in an effort to fully satisfy your benefactors by making their messages stand out, their links, banners, products and services. For a list of all various methods you can utilize to accomplish this objective, please read below, then call us if you have any questions 888-710-8061! We do talk shows right!

Sponsor vs Advertiser

Advertisement revenue and sponsorship payments might be treated differently when it comes to taxes. It is best to consult a tax specialist and/or legal business consultant on this matter.

How to get sponsors:

A sponsor gives more while requiring less. They generally make riskier marketing moves. They are not as results oriented. They sponsor you because they like you, or your mission, and they want to support you in some way. Making money is secondary (per say). You can probably negotiate better "terms". They are like your seed investors in a start-up enterprise, giving you money out of the goodness of their own heart, to see you succeed.

Get as many as you can, each contributing something to the overall picture, even if it's just a small amount. The more sponsors you get, the easier it will be to find advertisers, or more sponsors, as you roll along. You could charge as little as $50 a month, or $20 a show, and ask them to sponsor you for 3 to 6 months. At this level, the amount is rarely a concern. Start small and get five or six. Then double the amount! Then do it again!

Advertisers want real data on performance and market size; they seek data providing numbers and facts. If you consider a pay for click event can cost $1-$7.00 on Google, without any guarantees of a purchase or even a person staying longer than one second on your website, and you consider what a marketer should pay to have just one person actually hear their advertisement for 30 seconds (in a target market), what would you charge, ten dollars or ten cents? If you consider no less than 1,000 people over a month probably hear that 30 second advertisement, what's it worth. Add to that understanding, that our system provides dozens of other ways to help market your sponsors and advertisers, in fantastic and valuable ways, you might think charging $50 a month is far too low (and it probably is)!

Finding Sponsors can be an adventure. Start by going through your contact connections, which you find on your phone, Rolodex, social sites, or on some paper stuck to the fridge. Start with the people you know, even family members, so you feel less pressure and gain a little practice. People to approach include:

- Family, friends, neighbors

- Employers and associates

- Local business owners; gas stations, food marts, mini-marts, bowling alleys, local unions, local business entrepreneurs, real estate agents, etc. Seek out businesses that have a symbiotic fit with your show theme. Interview them as experts on your show, and create a relationship. Advertisers seek harmony, they love fitting their brand of products and services in with something that is harmonious to what they offer!

- PR agencies and promoters often have many authors, actors, singers, etc they want to publicize.

- Online magazines, e-zines and newsletters cross promotions, including working with Internet marketing platforms, forums and businesses, including other talk shows.

- Social networks like LinkedIn help people obtain new leads and gain access to various groups that are connected, even to advertisers and sponsor.

- Google Adwords can also be used to obtain quality sponsor and/or advertiser leads.

Research, because it never hurts to do a little search and discovery. Locate broadcasters and podcasters in the same genre as you, and check them out, their program profile pages, their sponsors and advertisers, their podcasts, syndicated episodes, web pages, social networks, personal sites and so on, and see what they did, how they did it, and get some ideas! Get a feel for the landscape! Learn by poking around a little! Think outside the box. Really get creative with your efforts.

What they want to know is that you are treating them with preferential treatment, that they are getting always more than they paid for, that you will spread their news far and wide... across the seas. They want to know you are doing everything possible to market and syndicate them on a grand scale. They want to be assured you know what you're doing and can actually market them effectively! What would you want to hear if you were being asked to sponsor a friend's show? What would you need to hear to give the friend $50 a month? Figure that out, and then go for it!

Get endorsements (as many as you can) from previous sponsors and advertisers, and put them on display. And build a media kit, then offer it as a PDF/DOC download.

The real trick is doing the legwork and getting creative! You can't succeed unless you try!

Summary:

How to advertise your sponsors and advertisers! Your sponsor and/or advertiser probably has a logo, or some other image they want you to use, just ask them! An audio expression is also easy to create or obtain. It's just some words (ad copy) with music in the background.

A graphic image is usually easy to create or easy to obtain. Your sponsor or advertiser probably has a logo, or some other image they want you to use, just ask them! If they do not, we can create one for you for for a nominal fee. An audio expression is also easy to create or obtain. It's just some words (ad copy) with music in the background. If your sponsor or advertiser doesn't have one, make them one! Offer it out as a part of your 'package' deal! If you use BBS Radio's services, then we make it super simple! All we need is add copy (some words on a page, usually text you obtain from the sponsor or advertiser). With that in hand, we can easily do the rest! We will create your first one for free, but then we will charge you a small fee per audio expression! We also have 1,000 songs we have derivative rights to use, and you can select from them all, at any time (see background music)! You can also request that we tape your voice, use our voices, or tape someone you know, using a phone or Internet connection, in minutes! You will get final approval! Keep in mind, we are quite good at this! We've created thousands! Turn around time is usually less than 24 hours! Inexpensive creation of audio commercials, promos, bumpers and liners! and Inexpensive editing of podcasts and other audio tracks! and Free creation of intros, outros and a commercial for your program! and Free creation of program banner! and Free creation of syndication banner! and Free background music for audio developments! and Add graphic banner ads with hyperlinks! and Add audio tracks, commercials and promos! and Free advertisement placement on all live station streams!

Summary:

Unlike for regular radio advertisement heard on AM or FM radio, this show could possible play forever via Internet radio, getting an ever increasing number of listeners, for decades, for as long as the information exits on a hard drive.

Mention the sponsor or advertiser, and their message, while live on air broadcasting, or play a customized audio expression during your show breaks, so it's embedded within a show. Unlike for regular radio advertisement heard on AM or FM radio, this show could possible play forever via Internet radio, getting an ever increasing number of listeners, for decades, for as long as the information exits on a hard drive. Simply by doing the above, you have given listeners an ON DEMAND 24/7 opportunity to listen and download your podcast, that can be accessed at any time, by anybody, using any device, at no cost! Your shows are automatically syndicated, and being pulled up by our partners and affiliates, RSS feed subscribers, yours and ours, as well as other radio portals like iTunes, and a host of other radio networks that you can submit to, effortlessly, in seconds, including all the big radio portals! We even provide you all the information, the list of radio portals and their links in the Host Manual (to the exact URLs you need with the exact information they require). Honestly, we make it too easy! GET HEARD Worldwide on BBS Radio and affiliate partner live streams! and Be heard, and listed to, on all major radio portals! and Talk shows are archived and placed in syndication within 24 hours! and Add and embed videos! and Free background music for audio developments! and Free advertisement placement on all live station streams! and Inexpensive editing of podcasts and other audio tracks! and Inexpensive creation of audio commercials, promos, bumpers and liners! and Free creation of intros, outros and a commercial for your program! and Free professional audio editing services of all tapped and delivered broadcasts! and Add audio tracks, commercials and promos!

Summary:

We give every host and podcaster the ability to network one commercial on BBS Radio Station 1 and Station 2 live station streams, broadcasting 24/7 for free.

We give every host and podcaster that signs up for the premium plan the ability to network one commercial on BBS Radio Station 1 and Station 2 live station streams, playing 24/7. Commercials and music are heard between talk shows and during off hours of each day. Audio expression will generally get played 1 or 3 times per day, per station! We charge all our talk show hosts very low fees for live station streaming advertisements. Inexpensive creation of audio commercials, promos, bumpers and liners! and Free creation of intros, outros and a commercial for your program! and GET HEARD Worldwide on BBS Radio and affiliate partner live streams! and Be heard, and listed to, on all major radio portals! and Free background music for audio developments! and Add audio tracks, commercials and promos! and Free advertisement placement on all live station streams!

Summary:

You have the ability to upload any audio expression (audio file), in almost any format, of almost any length, to the top of your show page, with the ability to title the audio file and link that title to your sponsor and/or advertiser's website.

You have the ability to upload any audio expression (audio file), in almost any format, of almost any length, to the top of your show page, with the ability to title the audio file and link that title to the sponsor or advertiser's website. You can add audio expressions to your talk show page in seconds (that's featuring their audio ad, featuring their name/title, and linking to their website - and it only takes a few seconds). Just press the link in the USER MENU entitled "Upload Audio Clip"! Add audio tracks, commercials and promos! and Free creation of intros, outros and a commercial for your program! and Highly customized and customizable program and content pages! and Inexpensive creation of audio commercials, promos, bumpers and liners! and Inexpensive editing of podcasts and other audio tracks! and Free background music for audio developments! and Advertisement placement on all live station streams! and Find, access, modify, delete, publish and unpublish everything!

Summary:

Provide their names and other details in the fields entitled "Show Sponsors and Advertisers" and "Sponsor and Advertiser Links."

Just press the link in the USER MENU entitled "Add Episode Information" and provide their names and other details in the field entitled "Show Sponsors and Advertisers". If you want to highlight them even more, add their Website Name and URL in the field entitled "Sponsor and Advertiser Links." This becomes a permanent part of the information displayed to any visitor seeking to find your podcast and listen to the show. Each podcast is essentially featured on it's own node-page! Highly customized and customizable program and content pages! and Talk shows are archived and placed in syndication within 24 hours! and Graphic headlining of new content in the Newsroom! and Extreme control of your content! and Subscribable RSS Feeds created for all content types! and Intuitive systems with an online manual and customer service!

Summary:

You can paste a video's embed code into the ABOUT VIDEO section, the EMBED code is usually provided as an option on almost every YouTube Video. Or you can upload a video into the field called "Video Upload"

Just press the link in the USER MENU entitled "Add or Upload Video", then check FULL HTML in the pull-down menu below the ABOUT VIDEO section, and then PRESS the SOURCE button on the top right of the editor! At that point, you can paste the embed code into the ABOUT VIDEO body area, the EMBED code is usually provided as an option on almost every YouTube Video. The code will usually show up after you've pressed the SHARE button under a YouTube Video. Simply paste this code (the embed code) into the ABOUT VIDEO section! Another way of including a video is simply by uploading a video into the field called "Video Upload" Add and embed videos! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Accurate and dynamic downloadable program stats! and HTML to plain text copy and paste with source code edit and display options! and Find, access, modify, delete, publish and unpublish everything! and Metatag control for search engine maximization! and Intuitive systems with an online manual and customer service! and No censorship!

Summary:

You can easily upload a video file to your episode information pages (also known as archive pages; podcast pages). Currently we allow for mp4, ogv, flv, and webm video file formats to be uploaded into the system, but we can easily allow for others.

You can easily upload a video file to your episode information pages (also known as archive pages; podcast pages). Currently we allow for mp4, ogv, flv, and webm video file formats to be uploaded into the system, but we can easily allow for others. Just ask! Press the link in the USER MENU entitled, "Add Episode Information" and upload the file in the "Upload Video" file field. Add and embed videos! and Talk shows are archived and placed in syndication within 24 hours! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Accurate and dynamic downloadable program stats! and HTML to plain text copy and paste with source code edit and display options! and Find, access, modify, delete, publish and unpublish everything! and Metatag control for search engine maximization! and Intuitive systems with an online manual and customer service! and No censorship!

Summary:

You can add small banner graphics to the bottom left column of your show page and large banner graphics to the center middle of your show page. All your graphic images can be associated with a hyperlink, so when someone presses an image, it automatically redirects them to a sponsor or advertiser website.

You can add small banner graphics with a maximum width of 200 px and a maximum height of 500 px, to the bottom left column of your show page. You can add large banner graphics with a maximum height and width of 760 px, to the center middle of your show page. All your graphic images can be associated with a hyperlink, so when someone presses an image, it automatically redirects them to a sponsor or advertiser website. Just press the link in the USER MENU entitled "Upload Small Banner" or "Upload Large Banner" Add graphic banner ads with hyperlinks! and Free creation of program banner! and Free creation of syndication banner! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Accurate and dynamic downloadable program stats! and HTML to plain text copy and paste with source code edit and display options! and Find, access, modify, delete, publish and unpublish everything! and Metatag control for search engine maximization! and Intuitive systems with an online manual and customer service! and No censorship!

Summary:

Upload sponsor and advertiser text files and other handouts to your show page, including .doc, .pdf, and .txt files like coupons, books, promotional leaflets, and other text based information to read or download

Upload sponsor and advertiser text files and other handouts to your show page, including .doc, .pdf, and .txt files. Sometimes your sponsor or advertiser has electronic information for download, like coupons, books, promotional leaflets, and other text based information that can be read or downloaded at leisure. This information will be located near the top middle of your program page. Just press the link in the USER MENU entitled "Add Program Handout" Add doc, txt, pdf files and other text type documents! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Accurate and dynamic downloadable program stats! and HTML to plain text copy and paste with source code edit and display options! and Find, access, modify, delete, publish and unpublish everything! and Metatag control for search engine maximization! and Intuitive systems with an online manual and customer service! and No censorship!

Summary:

Add sponsor and advertiser information to almost any type of content that has a description field and allows for text input. These fields also have copy and paste ability, so you can add content from another website. You can also change fonts, sizes, colors, etc.

You can literally add sponsor and advertiser information to almost any type of content that has a description field and allows for text input. For example, you could add, "This program was brought to you by SPONSOR NAME and SPONSOR LINK" in the "About Episode" field section within your episode content (individual show archive page/podcast episode page). Almost all content with a long description field has copy and paste ability, so you can add content from another website. You can also change fonts, sizes, colors, etc. HTML to plain text copy and paste with source code edit and display options! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Metatag control for search engine maximization! and Intuitive systems with an online manual and customer service! and No censorship!

Summary:

If you were to add the phrase, "This program was brought to you by SPONSOR NAME and SPONSOR LINK in the "Body" field in your Blogs and Articles, or in the "Upcoming Information" (Headline A Show) content types, that phrase would get maximum coverage.

If you were to add the phrase, "This program was brought to you by SPONSOR NAME and SPONSOR LINK in the "Body" field in your Blogs and Articles, or in the "Upcoming Information" (Headline A Show) content types, that phrase would get maximum coverage, because those content types are syndicated to BBS Radio's home page, both Station 1 and Station 2 schedule pages, on the main schedule page, in the Newsroom, on your show profile page, on BBS Radio's LinkedIn, Facebook and Twitter social sites, as well, yours (just make sure you've linked your social sites - it only takes seconds), and all the posts are sent out automatically to everyone subscribing to an RSS Feed, including your Article Feed and Blog Feed (subscribe buttons are located on your show page, just above your show description tags), and BBS Radio feeds for blogs, articles and headlined show posts (subscribe buttons are located in the Newsroom, at the bottom of each column) Complete Facebook, Twitter, and LinkedIn integration! and Graphic headlining of new content in the Newsroom! and Headline A Show with complete social site integration! and Write blogs and articles with full syndication features! and Subscribable RSS Feeds created for all content types! and Prominent display of donation buttons and payment links! and Highly customized and customizable program and content pages! and Accurate and dynamic downloadable program stats! and Extreme control of your content! and HTML to plain text copy and paste with source code edit and display options! and Find, access, modify, delete, publish and unpublish everything! and Metatag control for search engine maximization! and Promote all your events! and Intuitive systems with an online manual and customer service! and No censorship!

Summary:

Pay for a small banner listing on all BBS Radio main pages. These banners are all hyperlinked to a destination URL (the advertiser or sponsor's website), so when someone presses on the image it takes them to your intended destination.

The space located on the lower left hand column of BBS Radio's website main pages, is for host and podcaster advertisements. Banner must be 200 px wide or less and 300 px high or less. These banners are all hyperlinked to a destination URL (the advertiser or sponsor's website), so when someone presses on the image it takes them to your intended destination (a URL)! It's super cheap and only available to our hosts and podcasters. Call us for pricing and we may create the banner advertisement for free! Add graphic banner ads with hyperlinks! and Free creation of program banner! and Free creation of syndication banner! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Accurate and dynamic downloadable program stats! and Find, access, modify, delete, publish and unpublish everything!

Summary:

The banners located in the middle of BBS Radio's home page, at the bottom middle of the schedule pages and at the bottom of over eight hundred talk show program pages, are for host and podcaster advertisements; banners with hyperlinks.

The space located in the middle of BBS Radio's home page, at the bottom middle of the schedule pages and at the bottom of over eight hundred talk show program pages; talk shows that are no longer broadcasting live or podcasting with the network, are for host and podcaster advertisements. These pages can be highly trafficked, as we make all program archives (podcasts) available for free, to read, to listen to, and to download by the world. Banner must be 568 px wide or less and 284 px high or less. These banners are all hyperlinked to a destination URL (the advertiser or sponsor's website), so when someone presses on the image it takes them to your intended destination (a URL)! Call us for pricing and we may create the banner advertisement for free! Add graphic banner ads with hyperlinks! and Free creation of program banner! and Free creation of syndication banner! and Highly customized and customizable program and content pages! and Find, access, modify, delete, publish and unpublish everything! and Accurate and dynamic downloadable program stats! and Find, access, modify, delete, publish and unpublish everything!

Summary:

BBS Radio TV - Radio TV - RadioTV

Radio TV
Live Radio + Web-TV

Radio TV™ is a new experience where you can simulcast live on web-tv stations, broadcast stations and live podcast portals all at the same time! You can interact with listeners and callers by way of video and audio, being plugged into both the video production system and the radio production system at the same time.